Amazon is raising its game with voice control for its music app
Alexa voice control launched for the Amazon Music app
Alexa “…will let users do things like request a song, artist, or music for various activities or moods, like “road trips” or “running,” allowing listeners to use voice controls with their music,” says Sarah Perez at TechCrunch.
It follows Alexa’s earlier expansion when Amazon added voice control to its shopping app.
It is a logical product extension as “…playing music is one the top use cases for the Alexa-powered Echo speakers.”
Amazon’s goal is to introduce their virtual assistant into the homes of those who do not have the Echo device.
It’s a way for that uninvolved audience to get accustomed to giving voice commands, in the hopes that they would be more likely to consider buying an Echo speaker once they know how it can help.
Through music, brands can inspire stronger loyalty among users.
The famous British science-fiction television program, Doctor Who, has unveiled a new multimedia logo animation as they bring in Jodie Whittaker on board as the Thirteenth Doctor, the first actress to take on that role.
PHILIPS’ ‘BREATHLESS CHOIR’ campaign follows a group of people living with chronic respiratory conditions, including COPD, cystic fibrosis and asthma and whose breathing disabilities are limited and prevents them from doing what they love: singing.
The Innit app connects recipes to wifi kitchen appliances, and will now work with the voice-activated Google Assistant.
As voice-controlled technology becomes more and more present in everybody’s daily routine, brands need to respond quickly and create an emotional connection with their customers, without visuals.