Evocan: A new way to use a promotion to build a brand
Hoflinger added a whistle to a can tab that could recreate the sound of a brand
Hoflinger, an Austrian inventor, came up with the idea to combine a timeless beverage can with a whistle.
For Hoflinger: “It’s the best promotion can ever […] It combines sound with the brand.”
He presented his prototype this past week at Drinktec. It’s a regular soda can with a whistle as a tab. The whistle can be custom fit to any sound. And could be used to convey the sound of a brand’s audio logo.
According to Evocan website: “Beverage cans are the most convenient beverage container. From the marketing point of view beverage cans are like miniature advertising pillars offering plenty of shapeable advertising space to communicate unique brand experience.”
Through music, brands can inspire stronger loyalty among users.
The famous British science-fiction television program, Doctor Who, has unveiled a new multimedia logo animation as they bring in Jodie Whittaker on board as the Thirteenth Doctor, the first actress to take on that role.
PHILIPS’ ‘BREATHLESS CHOIR’ campaign follows a group of people living with chronic respiratory conditions, including COPD, cystic fibrosis and asthma and whose breathing disabilities are limited and prevents them from doing what they love: singing.
The Innit app connects recipes to wifi kitchen appliances, and will now work with the voice-activated Google Assistant.
As voice-controlled technology becomes more and more present in everybody’s daily routine, brands need to respond quickly and create an emotional connection with their customers, without visuals.