Evocan: A new way to use a promotion to build a brand
Hoflinger added a whistle to a can tab that could recreate the sound of a brand
Hoflinger, an Austrian inventor, came up with the idea to combine a timeless beverage can with a whistle.
For Hoflinger: “It’s the best promotion can ever […] It combines sound with the brand.”
He presented his prototype this past week at Drinktec. It’s a regular soda can with a whistle as a tab. The whistle can be custom fit to any sound. And could be used to convey the sound of a brand’s audio logo.
According to Evocan website: “Beverage cans are the most convenient beverage container. From the marketing point of view beverage cans are like miniature advertising pillars offering plenty of shapeable advertising space to communicate unique brand experience.”
As voice-controlled technology becomes more and more present in everybody’s daily routine, brands need to respond quickly and create an emotional connection with their customers, without visuals.
“Experiences, Young Customer ‘Experts,’ Social Media and Audio Branding Bring Pizzazz to Trade Shows” says Michal Clements, of The Marketing Strategist column in Chicago Now.
Parfums Jazmin Saraï is a collection of perfumes inspired by songs.
In Symphonic Chocolates, music guides the audience as they eat pieces of chocolate of different varieties.
Say goodbye to the old 4Ps. Experience, Exchange, Evangelism, and Everyplace are taking over the marketplace.