Music connects people and helps brands stand out

Through music, brands can inspire stronger loyalty among users.

by | Apr 11, 2018

Music Is Good For Selling More Food...

For Dara Treseder, CMO at GE Ventures “by treating music streaming as a new type of social network, brands can connect with consumers on a deeper level and inspire stronger loyalty among fans. […] When brands seize the opportunity to connect with consumers through jam sessions that don’t feel like sales pitches, they’ll come out on top.”

 

A recent study conducted by comScore for Spotify found that compared to non-streamers, streamers—people who use a streaming music service at least monthly—are:

  • Over 2x as likely to be willing to pay more for brands
  • 61% more likely to recommend brands to a friend
  • 74% more likely to describe a brand as “the only brand for me”
  • 70% more likely to describe a brand as fun and playful

 

“Consumers are ready to accept brands on their favorite music streaming platforms. And brands that prepare for the future of social music today can gain an edge on the competition for years to come“ writes Dara Treseder.

 

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Read more:

Music Streamers Love Brands, It’s Official 
How Brands and Music Streaming Networks Are Working Together 
What’s the next social network? Think Music 

 

 

 

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