Music Consumer Insight Report – IFPI
Take a look at how fans around the world are connecting with recorded music.
“As the recorded music industry grows and adapts, fans around the world are listening to and engaging with music in many exciting ways. Record companies understand that at the heart of this engagement is great music – something they continue to believe in, invest in, develop and fight to protect.”
– Frances Moore, CEO of IFPI
Global Music Listening Method
Music consumers are engaged with multiple methods of listening to music
Music consumers are highly engaged with music
Download the full report: Music Consumer Insight Report 2017
Published on September 19, 2017 on IFPI
Through music, brands can inspire stronger loyalty among users.
The famous British science-fiction television program, Doctor Who, has unveiled a new multimedia logo animation as they bring in Jodie Whittaker on board as the Thirteenth Doctor, the first actress to take on that role.
PHILIPS’ ‘BREATHLESS CHOIR’ campaign follows a group of people living with chronic respiratory conditions, including COPD, cystic fibrosis and asthma and whose breathing disabilities are limited and prevents them from doing what they love: singing.
The Innit app connects recipes to wifi kitchen appliances, and will now work with the voice-activated Google Assistant.
As voice-controlled technology becomes more and more present in everybody’s daily routine, brands need to respond quickly and create an emotional connection with their customers, without visuals.