Music: nature’s ingenious device to encourage reproduction?
That’s certainly what Darwin tried to understand in 1871 when he wrote “Why is music so important in our human society?”
He suggested music may serve a reproductive aim.
Recently, the University of Vienna and the University of Innsbruck decided to “test whether or not women and men find potential partners more attractive under the influence of music.”
After being exposed to music, a group of women being tested were shown photos of males faces. And another group were shown the same photos with no prior music experience.
Maria Cohut from Medical News Today explains the results published in PLOS ONE: “The researchers noted that the women who had listened to music tended to rate male faces as more attractive and were more likely to say that they would consider dating them. Men, however, did not exhibit any significant change in their perception of faces after having been exposed to music.”
As voice-controlled technology becomes more and more present in everybody’s daily routine, brands need to respond quickly and create an emotional connection with their customers, without visuals.
“Experiences, Young Customer ‘Experts,’ Social Media and Audio Branding Bring Pizzazz to Trade Shows” says Michal Clements, of The Marketing Strategist column in Chicago Now.
Parfums Jazmin Saraï is a collection of perfumes inspired by songs.
In Symphonic Chocolates, music guides the audience as they eat pieces of chocolate of different varieties.
Say goodbye to the old 4Ps. Experience, Exchange, Evangelism, and Everyplace are taking over the marketplace.