Music: nature’s ingenious device to encourage reproduction?
That’s certainly what Darwin tried to understand in 1871 when he wrote “Why is music so important in our human society?”
He suggested music may serve a reproductive aim.
Recently, the University of Vienna and the University of Innsbruck decided to “test whether or not women and men find potential partners more attractive under the influence of music.”
After being exposed to music, a group of women being tested were shown photos of males faces. And another group were shown the same photos with no prior music experience.
Maria Cohut from Medical News Today explains the results published in PLOS ONE: “The researchers noted that the women who had listened to music tended to rate male faces as more attractive and were more likely to say that they would consider dating them. Men, however, did not exhibit any significant change in their perception of faces after having been exposed to music.”
Through music, brands can inspire stronger loyalty among users.
The famous British science-fiction television program, Doctor Who, has unveiled a new multimedia logo animation as they bring in Jodie Whittaker on board as the Thirteenth Doctor, the first actress to take on that role.
PHILIPS’ ‘BREATHLESS CHOIR’ campaign follows a group of people living with chronic respiratory conditions, including COPD, cystic fibrosis and asthma and whose breathing disabilities are limited and prevents them from doing what they love: singing.
The Innit app connects recipes to wifi kitchen appliances, and will now work with the voice-activated Google Assistant.
As voice-controlled technology becomes more and more present in everybody’s daily routine, brands need to respond quickly and create an emotional connection with their customers, without visuals.