Sonic Branding gives B2B brands a new voice
Brand Strategist, Michal Clements, shares her talk with Colleen Fahey (US Managing Director for Sixieme Son) on the powerful use of audio branding for B2B brands.
Fahey explains, “B2B clients need audio branding the most. They typically have very narrow and limited budgets, and making their marketing more effective with sound that sticks just make business sense.”
Together they identified two touchpoints that most B2B companies can benefit from: Companywide Meetings and Trade Shows.
“There’s a lost opportunity to use music to help smooth over awkward points when the audience is assembling, build interest and set the stage for key speakers, and create an upbeat atmosphere when exiting” explains Fahey.
Published on September 13, 2017 in ChicagoNow
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