The tweet, chirp and warble of a bird affects our emotions
The sound of birds singing, as well as the flow of wind and water indicate well-being, normality and calm.
The absence of such sound can lead to anxiety
A discrepancy between what we see and what we hear alerts us and signifies that something is wrong. Picture a scene in a movie that takes place in the country or in a forest. You hear chirping birds, rustling leaves and a babbling brook – all leading you to feel safe. Slowly all the nature sounds stop.
You start feeling anxious and uneasy. Since the beginning of time, the cessation of birdsong has meant that a predator is closing in or a disaster is approaching. Our subconscious is trained to feel it as an abnormal situation.
The natural sound of birdsongs stimulates our brains
An experiment at a school in Liverpool – run by the Sonic Branding company Condiment Junkie, Glyndwr University and architects Nightingale Associates – found that playing students a soundscape of birdsong made them more alert and helped them focus better after their lunch break.
Julian Treasure, author of Sound Business and chairman of The Sound Agency, states that “Birdsong is […] nature’s alarm clock, with the dawn chorus signalling the start of the day, so it stimulates us cognitively.”
Even played inside, the sound of bird singing makes us feel at ease
Although played in indoor environments, shopping destinations often include the call of bird songs, and the flow of wind and water, sometimes even building them into original musical compositions. Despite the fact that the audience isn’t seeing birds or feeling the breeze, this helps them feel more at ease. According to BrainJuicer research, happy customers spend 10% more.
Birdsong has become so popular that parking garages companies like Vinci Park are now playing such sounds in their underground garages around the globe.
Through music, brands can inspire stronger loyalty among users.
The famous British science-fiction television program, Doctor Who, has unveiled a new multimedia logo animation as they bring in Jodie Whittaker on board as the Thirteenth Doctor, the first actress to take on that role.
PHILIPS’ ‘BREATHLESS CHOIR’ campaign follows a group of people living with chronic respiratory conditions, including COPD, cystic fibrosis and asthma and whose breathing disabilities are limited and prevents them from doing what they love: singing.
The Innit app connects recipes to wifi kitchen appliances, and will now work with the voice-activated Google Assistant.
As voice-controlled technology becomes more and more present in everybody’s daily routine, brands need to respond quickly and create an emotional connection with their customers, without visuals.